Therefore, we should look at CPC according to these factors. Selecting a different objective will directly affect how you are charged.Īs we have established, LinkedIn has different price listings depending on multiple factors. Each objective has a chargeable click behaviour, depending on how your leads react and what you hope to achieve. Objectiveĭepending on what you want to achieve with your campaign, you will be priced accordingly. LinkedIn deems the more relevant your ad, the less you have to pay. A high ad relevance score can lower your expenses because LinkedIn wants to serve users relevant and engaging ads. The Ad relevance score plays a big role in LinkedIn advertising. LinkedIn’s ad auction has the auction winner pay one cent more than the next highest bid, known as a “second-price auction”. While you won’t ever exceed your bid, you will pay a portion of it. Bidĭue to LinkedIn having limited advertising space, advertisers need to compete for this commodity through a bidding system. If your target audience is in high demand, you can expect higher costs according to the audience value and the increased competition for that audience’s attention. When advertising on LinkedIn, you compete with other advertisers to get your content seen. impressions and $0.20 per send for Sponsored InMail campaigns.įour factors determine your LinkedIn advertising costs: Target audience LinkedIn Advertising averages at $5.26 per click, $33. The cost of your advertising on LinkedIn will depend on various factors like target audience, campaign objective and bid. While LinkedIn cost varies according to the advertiser, it does require companies to bid a minimum of $2 for cost-per-click (CPC) and cost-per-impression (CPM) campaigns. How much does it cost to advertise on LinkedIn?

This blog will look at more specified costs if you decide to use LinkedIn as an advertising platform. The platform allows you to set up your ad accounts, objective, audience, format, budget and campaign schedule.Ī LinkedIn advertising strategy can provide your business with higher engagement rates, conversion rates and 13.5% lower cost per acquisition when using LinkedIn’s conversion tracking tool. LinkedIn Advertising operates through LinkedIn’s all-in-one advertising platform, Campaign Manager. Today, we’ll start clearing up some of the confusion surrounding one of the more popular B2B social media platforms, LinkedIn.

With the right insights and transparency into the process, companies can remove the confusion around social media marketing and generate value from every interaction and platform. In reality, these companies simply need to be pointed in the right direction. This leaves them feeling lost and confused by the entire concept of social media marketing. Most companies do not know the correct way to advertise on LinkedIn, or even the process involved. While this is true, the statement is oddly deceptive. Companies today are told that they can gain new customers through social media platforms like LinkedIn.

Linkedin pricing